Lisbon, the 22nd of May 2024
Blueshift with a new brand identity and website
The renewal marks the consolidation as a trusted partner in all aspects of the hotel business
Blueshift has just launched a new brand identity and a completely redesigned website. This renewal is accompanied by a new brand signature – “Moving forward hospitality.”
The change aligns with the evolution of Blueshift’s strategy. Starting its activities in 2012 as a hotel and resort management company, Blueshift has progressively expanded into consulting, investment advisory, and lease operation. Today, it positions itself as a specialist partner in the entire hospitality business lifecycle, from investment decisions to operations and exit.
The new identity highlights Blueshift’s unique approach – professional yet simple, sophisticated yet irreverent, structured yet adaptable. This versatility is reflected in the combination of two markedly different letterings in the logo and the contrasting colors of its applications – “Hospitality Blue,” an elegant and sophisticated dark blue reminiscent of the deep sea, the soul of Portugal; “Shifting the Blue,” a disruptive neon yellow inspired by the Sun; “Saturated Sky,” a saturated blue of the Portuguese skies; and finally, “Welcoming Beige,” a neutral and soft sand tone that balances the set.
The new website reflects the vast scope of Blueshift’s activities, with three key business areas: Hotel Management and Lease, Hospitality Consulting, and Investment. The web domain changes from blueshiftportugal.com to blueshifthospitality.com, reflecting Blueshift’s increasingly international scope, with consulting and advisory projects conducted in multiple markets and the ambition to become an Iberian operator, already with a first confirmed project in Spain. It also includes a new “News & Media” section, gathering content of interest for industry professionals, such as opinion articles, case studies, and news.
For Filipe Santiago, Senior Partner at Blueshift, “this change is more than just a simple image renewal; it marks the consolidation of Blueshift as an excellence partner in all aspects of the hotel business, with international ambition but proud of its Portuguese DNA.”
The new brand identity and website were developed by the Republica group, with the involvement of the agencies Creatura and byd.
In this initial phase, the website is available in English, with plans to also offer it in Portuguese in the coming weeks.
About Blueshift
Created in 2012, Blueshift is more than just a service provider; it is a partner to the hospitality sector, supporting companies and investors throughout the investment lifecycle. With distinctly Portuguese DNA but also operating in Spain and other international markets, Blueshift provides services in the areas of management and leasing of hotel units, consulting, and investment. With extensive experience and a proven track record in managing hotel units of international brands and preferred operator agreements with some of the most prestigious brands, Blueshift is a specialist in the operation of hotels, resorts, and branded residences under franchise arrangements.
