{"id":3430,"date":"2016-12-16T10:49:34","date_gmt":"2016-12-16T10:49:34","guid":{"rendered":"https:\/\/blueshifthospitality.com\/blueshift-an-active-player-in-building-a-more-competitive-hotel-industry\/"},"modified":"2024-10-23T11:47:06","modified_gmt":"2024-10-23T10:47:06","slug":"blueshift-agente-ativo-na-construcao-de-uma-industria-hoteleira-mais-competitiva","status":"publish","type":"post","link":"https:\/\/blueshifthospitality.com\/pt\/blueshift-agente-ativo-na-construcao-de-uma-industria-hoteleira-mais-competitiva\/","title":{"rendered":"BlueShift: agente ativo na constru\u00e7\u00e3o de uma ind\u00fastria hoteleira mais competitiva"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” left_padding_desktop=”10%” constrain_group_2=”yes” right_padding_desktop=”10%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” button_style=”see-through-2″ hover_color_override=”#eee7e5″ hover_text_color_override=”#ffffff” icon_family=”none” el_class=”btn-novo-layout-azul-escuro-voltar” text=”Back” url=”\/news-media\/”][vc_column_text]Lisboa, the 16 de Dezembro de 2016<\/em><\/p>\n

Achievers Make the Change<\/em><\/strong><\/p>\n

BlueShift: agente ativo na constru\u00e7\u00e3o de uma ind\u00fastria hoteleira mais competitiva<\/strong><\/p>\n

A BlueShift posiciona-se no mercado como agente ativo no ganho de competitividade do setor, apoiando investidores e operadores hoteleiros na abordagem aos desafios e oportunidades gerados num setor em forte din\u00e2mica de transforma\u00e7\u00e3o. A assinatura \u201cAchievers Make the Change\u201d evidencia a promessa de transforma\u00e7\u00e3o e entrega de resultados, atrav\u00e9s de uma equipa de especialistas com uma consolidada experi\u00eancia nas v\u00e1rias disciplinas da estrat\u00e9gia e gest\u00e3o hoteleira, e track record indiscut\u00edvel de entrega de resultados.<\/p>\n

A ind\u00fastria hoteleira est\u00e1 em profunda mudan\u00e7a. Seja por via de um consumidor cada vez mais exigente e poderoso, de um sistema de distribui\u00e7\u00e3o mais complexo e em constante muta\u00e7\u00e3o, ou do impacto da tecnologia na rela\u00e7\u00e3o entre o hotel e o h\u00f3spede. O desafio para as organiza\u00e7\u00f5es hoteleiras \u00e9 enorme, obrigando a uma reavalia\u00e7\u00e3o permanente de estrat\u00e9gias e formas de organiza\u00e7\u00e3o, sem perder o foco na gest\u00e3o corrente.<\/p>\n

A BlueShift apresenta-se ao mercado como uma solu\u00e7\u00e3o 360\u2070 para investidores e operadores do setor. O portf\u00f3lio de servi\u00e7os vai desde a consultoria \u00e0 gest\u00e3o integrada ou de \u00e1reas espec\u00edficas de um hotel, estendendo-se ainda ao asset management para investidores n\u00e3o hoteleiros.<\/p>\n

Ao fundador e CEO da BlueShift, Francisco Nogueira de Sousa, gestor de topo com uma longa experi\u00eancia em marcas internacionais, junta-se agora, como Partner e Head of Devolopment and Consulting, Filipe Santiago, executivo com longo track record na hotelaria, banca e consultoria de alta dire\u00e7\u00e3o.<\/p>\n

A BlueShift assenta numa organiza\u00e7\u00e3o por \u201cAchievement Centers\u201d, liderados por especialistas com elevada experi\u00eancia e compet\u00eancia em cada \u00e1rea do neg\u00f3cio, como Rooms Operations, F&B Operations, Revenue Management, Sales Management ou Finance and Control, num total de nove unidades especializadas.<\/p>\n

Al\u00e9m deste expertise sem paralelo no mercado, a abordagem da BlueShift define-se tamb\u00e9m por uma atitude de desafio e inova\u00e7\u00e3o, a n\u00edvel estrat\u00e9gico e operacional, e pela capacidade de fazer acontecer no terreno, atrav\u00e9s do apoio e capacita\u00e7\u00e3o das equipas.<\/p>\n

Nos hot\u00e9is sob gest\u00e3o integrada BlueShift, um diretor destacado pela BlueShift gere a opera\u00e7\u00e3o de forma aut\u00f3noma, liderando a equipa do cliente, e trazendo o apoio dos \u201cAchievement Centers\u201d sempre que necess\u00e1rio. Noutros casos, a interven\u00e7\u00e3o da empresa ocorre numa \u00e1rea espec\u00edfica e confinada, como a gest\u00e3o comercial e de marketing ou o revenue management.<\/p>\n

No caso dos projetos de consultoria, \u00e9 destacado um project manager e montada uma equipa, que combina consultores dedicados e respons\u00e1veis dos \u201cAchievement Centers\u201d relevantes. O perfil dos projetos \u00e9 variado, podendo ir desde um estudo de mercado, desenvolvimento de conceito e an\u00e1lise de viabilidade econ\u00f3mica de uma nova unidade, at\u00e9 \u00e0 otimiza\u00e7\u00e3o operacional de uma determinada \u00e1rea funcional ou outlet.<\/p>\n

Atualmente a BlueShift tem sob gest\u00e3o um portf\u00f3lio diversificado de oito unidades, num total de 650 quartos, que inclui desde grandes hot\u00e9is at\u00e9 hot\u00e9is boutique de perfil hist\u00f3rico, urbano ou rural, todos ativos reconhecidos no mercado, e alguns geridos sob marca internacional. Lan\u00e7ada apenas em Setembro, a \u00e1rea de consultoria entregou j\u00e1 o primeiro projeto e tem diversos trabalhos em curso ou em pipeline, para clientes de perfil diversificado.<\/p>\n

A miss\u00e3o da BlueShift envolve tamb\u00e9m a capta\u00e7\u00e3o ativa de talento para o setor, atrav\u00e9s de uma rela\u00e7\u00e3o de proximidade e parceria com as melhores escolas de gest\u00e3o, como a Nova SBE e a Cat\u00f3lica Lisbon, entre outras, o que permite identificar e atrair estudantes com elevado potencial para integrarem projetos da BlueShift ou as organiza\u00e7\u00f5es clientes.[\/vc_column_text][vc_column_text]Lisbon, the 16th of December 2016<\/em><\/p>\n

Achievers Make the Change<\/em><\/strong><\/p>\n

BlueShift: An Active Player in Building a More Competitive Hotel Industry<\/strong><\/h4>\n

 <\/p>\n

BlueShift positions itself in the market as an active agent contributing to the competitiveness of the hospitality sector, supporting investors and hotel operators in addressing the challenges and opportunities arising in a rapidly transforming industry. The tagline “Achievers Make the Change” highlights the commitment to transformation and results delivery through a team of experts with consolidated experience in various disciplines of hotel strategy and management, boasting an indisputable track record of successful outcomes.<\/p>\n

The hotel industry is undergoing profound changes, driven by an increasingly demanding and powerful consumer, a more complex and ever-changing distribution system, and the impact of technology on the relationship between the hotel and the guest. The challenge for hotel organizations is significant, requiring a constant re-evaluation of strategies and organizational approaches while maintaining a focus on daily management.<\/p>\n

BlueShift presents itself to the market as a 360\u2070 solution for investors and operators in the sector. The service portfolio ranges from consulting to integrated management or management of specific departments of a hotel, also including asset management for non-hospitality investors.<\/p>\n

Joining the founder and CEO of BlueShift, Francisco Nogueira de Sousa, a top manager with extensive experience in international brands, is now Filipe Santiago, Partner and Head of Development and Consulting. Santiago brings a long track record in the hospitality, banking, and management consulting industries.<\/p>\n

BlueShift is organized in “Achievement Centers,” led by specialists with high expertise in each area of the business, such as Rooms Operations, F&B Operations, Revenue Management, Sales Management, or Finance and Control, totaling nine specialized units.<\/p>\n

In addition to this unparalleled expertise in the market, BlueShift’s approach is defined by a challenging and innovative attitude, both strategically and operationally, and the ability to make things happen on the ground through support and team empowerment.<\/p>\n

In hotels under BlueShift’s integrated management, a general manager appointed by BlueShift autonomously manages operations, leading the client’s team and receiving support from the “Achievement Centers” when needed. In other cases, the company’s intervention occurs in a specific and confined department, such as commercial and marketing management or revenue management.<\/p>\n

For consulting projects, a project manager is assigned, and a team is assembled, combining dedicated consultants and professionals from relevant “Achievement Centers.” The type of assignments vary, ranging from market studies, concept development, and economic feasibility analysis for a new hotel to the operational optimization of a specific department or outlet.<\/p>\n

Currently, BlueShift manages a diversified portfolio of eight properties, totaling 650 rooms, including large hotels and historical, urban, or rural boutique hotels, all reputed assets in the market, with some managed under an international brand. Launched only in September, the consulting area has already delivered the first project and has several ongoing or pipeline projects for clients with diverse profiles.<\/p>\n

BlueShift’s mission also involves actively attracting talent to the sector through close relationships and partnerships with top management schools such as Nova SBE and Cat\u00f3lica Lisbon, among others. This enables the identification and attraction of students with high potential to join BlueShift projects or client organizations.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”1196″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”50%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” constrain_group_2=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_global_section id=”173″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt<\/p>\n","protected":false},"author":2,"featured_media":2818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[75],"tags":[],"class_list":{"0":"post-3430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-releases-pt"},"yoast_head":"\nBlueShift: agente ativo na constru\u00e7\u00e3o de uma ind\u00fastria hoteleira mais competitiva - Blueshift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueshifthospitality.com\/pt\/blueshift-agente-ativo-na-construcao-de-uma-industria-hoteleira-mais-competitiva\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BlueShift: agente ativo na constru\u00e7\u00e3o de uma ind\u00fastria hoteleira mais competitiva - 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