{"id":3444,"date":"2017-12-14T09:38:23","date_gmt":"2017-12-14T09:38:23","guid":{"rendered":"https:\/\/blueshifthospitality.com\/blueshift-at-madeira-startup-retreat-provides-training-on-blue-ocean-strategy\/"},"modified":"2024-10-23T11:45:12","modified_gmt":"2024-10-23T10:45:12","slug":"blueshift-lanca-disruptive-hotel-concept-design","status":"publish","type":"post","link":"https:\/\/blueshifthospitality.com\/pt\/blueshift-lanca-disruptive-hotel-concept-design\/","title":{"rendered":"BlueShift lan\u00e7a Disruptive Hotel Concept Design"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” left_padding_desktop=”10%” constrain_group_2=”yes” right_padding_desktop=”10%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” button_style=”see-through-2″ hover_color_override=”#eee7e5″ hover_text_color_override=”#ffffff” icon_family=”none” el_class=”btn-novo-layout-azul-escuro-voltar” text=”Back” url=”\/news-media\/”][vc_column_text]Lisboa, 14 de Dezembro de 2017<\/em><\/p>\n

BlueShift lan\u00e7a Disruptive Hotel Concept Design <\/strong><\/p>\n

Consultora <\/em>aplica princ\u00edpios da Blue Ocean Strategy, criada no INSEAD, no desenvolvimento de novos conceitos hoteleiros<\/em><\/strong><\/p>\n

A BlueShift – Achievers Make the Change est\u00e1 a lan\u00e7ar no mercado da hotelaria o Disruptive Hotel Concept Design, uma metodologia inovadora e \u00fanica para desenvolvimento de conceitos hoteleiros, baseada na aplica\u00e7\u00e3o dos princ\u00edpios da Blue Ocean Strategy.<\/p>\n

A teoria Blue Ocean, desenvolvida pelos professores do INSEAD W. Chan Kim e Ren\u00e9e Mauborgne, e que deu origem a um dos maiores best-sellers da literatura de gest\u00e3o, incentiva as empresas a encontrarem um espa\u00e7o competitivo inexplorado \u2013 \u201cblue ocean\u201d – que lhes permita fugir \u00e0 concorr\u00eancia indiferenciada e baseada no pre\u00e7o, obtendo, assim, n\u00edveis de rentabilidade superiores. O exemplo mais emblem\u00e1tico da aplica\u00e7\u00e3o deste princ\u00edpio \u00e9 o mundialmente conhecido \u201cCirque su Soleil\u201d, que criou um conceito de showbusiness – ainda hoje sem concorr\u00eancia – que junta componentes de um circo, um espet\u00e1culo de bailado e um Broadway show.<\/p>\n

Segundo Filipe Santiago, Managing Partner da BlueShift Consulting, \u201co Disruptive Hotel Concept Design surge como resposta \u00e0 constata\u00e7\u00e3o de que a maioria dos investidores hoteleiros n\u00e3o investe o suficiente no desenvolvimento conceptual das unidades, criando produtos indiferenciados e que, a prazo, est\u00e3o condenados a competir em pre\u00e7o\u201d. Acrescentando que \u201cmuitas vezes s\u00e3o-nos apresentados \u00f3timos projetos de arquitetura e design de interiores, mas falta uma defini\u00e7\u00e3o clara do target e uma identifica\u00e7\u00e3o dos fatores que tornar\u00e3o aquela experi\u00eancia \u00fanica. Algo que pode n\u00e3o ser um problema na fase atual de crescimento de mercado, mas que condicionar\u00e1 certamente a rentabilidade do ativo numa perspetiva de investimento a trinta anos.\u201d<\/p>\n

A metodologia Disruptive Hotel Concept Design, desenvolvida pela BlueShift – Achievers Make the Change, compreende tr\u00eas fases: an\u00e1lise de informa\u00e7\u00e3o de mercado, tend\u00eancias de consumidor e avalia\u00e7\u00e3o de case-studies; desenvolvimento interno de draft de conceito; e workshop com o cliente para discuss\u00e3o, afina\u00e7\u00e3o e fecho do conceito.<\/p>\n

Segundo Filipe Santiago, \u201cestamos em condi\u00e7\u00f5es \u00fanicas para oferecer este servi\u00e7o ao mercado, por duas raz\u00f5es. A nossa organiza\u00e7\u00e3o por centros de compet\u00eancia \u2013 \u2018Achievement Centers\u2019 \u2013 permite-nos contar com alguns dos melhores especialistas nas v\u00e1rias vertentes do neg\u00f3cio hoteleiro, mas com o realismo de quem gere hot\u00e9is no seu dia-a-dia. Por outro lado, \u00a0a cultura de disrup\u00e7\u00e3o subjacente aos princ\u00edpios da Blue Ocean Strategy faz parte do ADN da BlueShift desde a sua cria\u00e7\u00e3o (o CEO, Francisco Nogueira de Sousa, \u00e9 certificado na \u00e1rea pelo INSEAD), sendo ali\u00e1s essa a g\u00e9nese do nosso nome\u201d.<\/p>\n

O Disruptive Hotel Concept Design foi j\u00e1 aplicado com sucesso em dois clientes da consultora: um projeto greenfield num terreno com caracter\u00edsticas \u00fanicas a n\u00edvel de localiza\u00e7\u00e3o e natureza, mas com fortes condicionantes ambientais; e um grupo l\u00edder no setor dos vinhos para o qual foi desenvolvido um plano estrat\u00e9gico abarcando iniciativas nas \u00e1reas de hotelaria, restaura\u00e7\u00e3o, cultura e lazer.<\/p>\n

 <\/p>\n

Sobre a BlueShift \u2013 Achievers Make the Change<\/strong><\/p>\n

Liderada por Francisco Nogueira de Sousa e Filipe Santiago, a BlueShift \u2013 Achievers Make the Change posiciona-se no mercado como uma solu\u00e7\u00e3o completa e integrada para investidores e operadores do setor. Organizada por <\/em>\u201cAchievement Centers\u201d, liderados por especialistas com elevada experi\u00eancia e compet\u00eancia em cada \u00e1rea do neg\u00f3cio, como Operations, Revenue Management, Sales Management, Marketing ou Finance and Control, num total de doze unidades especializadas, o<\/em> portf\u00f3lio de servi\u00e7os da BlueShift abrange a gest\u00e3o de hot\u00e9is e restaurantes, de forma integrada ou parcial, e a consultoria em todas as fases do ciclo de investimento, desde o desenvolvimento do conceito e estudo de viabilidade at\u00e9 \u00e0 otimiza\u00e7\u00e3o comercial, operacional ou de \u00e1reas de suporte.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_gallery type=”flickity_static_height_style” images=”1174,1173″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” constrain_group_2=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_global_section id=”173″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt<\/p>\n","protected":false},"author":2,"featured_media":2818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[75],"tags":[],"class_list":{"0":"post-3444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-releases-pt"},"yoast_head":"\nBlueShift lan\u00e7a Disruptive Hotel Concept Design - Blueshift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueshifthospitality.com\/pt\/blueshift-lanca-disruptive-hotel-concept-design\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BlueShift lan\u00e7a Disruptive Hotel Concept Design - 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