{"id":3449,"date":"2018-01-01T09:54:42","date_gmt":"2018-01-01T09:54:42","guid":{"rendered":"https:\/\/blueshifthospitality.com\/blueshift-at-madeira-startup-retreat-provides-training-on-blue-ocean-strategy-2\/"},"modified":"2024-10-23T11:40:53","modified_gmt":"2024-10-23T10:40:53","slug":"blueshift-no-madeira-startup-retreat-da-formacao-sobre-blue-ocean-strategy","status":"publish","type":"post","link":"https:\/\/blueshifthospitality.com\/pt\/blueshift-no-madeira-startup-retreat-da-formacao-sobre-blue-ocean-strategy\/","title":{"rendered":"BlueShift no Madeira Startup Retreat d\u00e1 forma\u00e7\u00e3o sobre Blue Ocean Strategy"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” left_padding_desktop=”10%” constrain_group_2=”yes” right_padding_desktop=”10%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” button_style=”see-through-2″ hover_color_override=”#eee7e5″ hover_text_color_override=”#ffffff” icon_family=”none” el_class=”btn-novo-layout-azul-escuro-voltar” text=”Back” url=”\/news-media\/”][vc_column_text]Lisboa, 5 de Janeiro de 2018<\/em><\/p>\n

BlueShift no Madeira Startup Retreat d\u00e1 forma\u00e7\u00e3o sobre Blue Ocean Strategy <\/strong><\/p>\n

Filipe Santiago \u00e9 um dos mentores convidados pela Nova SBE para formar startups internacionais do sector do Turismo<\/strong> <\/em><\/p>\n

 <\/p>\n

Filipe Santiago, managing partner da BlueShift Consulting e advisor da Nova School of Business and Economics, participa, enquanto mentor, no primeiro Madeira Startup Retreat, programa de acelera\u00e7\u00e3o de startups no setor do turismo, desenvolvido em conjunto pela Startup Madeira, Turismo de Portugal e Nova SBE.<\/p>\n

A decorrer entre 15 de janeiro e 16 de mar\u00e7o de 2018, o Madeira Startup Retreat oferece um programa integrado e intensivo de atividades, como palestras, workshops e sess\u00f5es de mentoring, sob coordena\u00e7\u00e3o da Nova SBE, e com o apoio no terreno de cerca de vinte mentores com experi\u00eancia nas mais diversas \u00e1reas.<\/p>\n

Neste evento participam oito startups do setor do turismo rigorosamente selecionadas, e com origem em pa\u00edses t\u00e3o distintos como Reino Unido, Holanda, \u00c1ustria, R\u00fassia, Eslov\u00e9nia, Maced\u00f3nia, China, \u00cdndia e Paquist\u00e3o.<\/p>\n

Filipe Santiago \u00e9 um dos convidados pela Nova SBE para integrar o painel de mentores deste evento. Durante os pr\u00f3ximos dias 16 e 17 de janeiro ir\u00e1 apresentar aos empreendedores os princ\u00edpios fundamentais da teoria Blue Ocean Strategy, desenvolvida pelos professores do INSEAD W. Chan Kim e Ren\u00e9e Mauborgne, e coordenar\u00e1, ainda, um workshop, em que os participantes aplicar\u00e3o, aos seus projetos de empreendedorismo, algumas das ferramentas desenvolvidas pelos autores.<\/p>\n

Na sua g\u00e9nese, a teoria Blue Ocean Strategy incentiva as empresas a encontrarem um espa\u00e7o competitivo inexplorado \u2013 \u201cblue ocean\u201d – que lhes permita fugir \u00e0 concorr\u00eancia indiferenciada e baseada no pre\u00e7o, obtendo, assim, n\u00edveis de rentabilidade superiores.<\/p>\n

Segundo Filipe Santiago, \u201ca metodologia Blue Ocean obriga-nos a olhar para a proposta de valor de uma forma distanciada e objetiva, procurando aferir se o nosso produto se diferencia verdadeiramente da concorr\u00eancia, ou se, pelo contr\u00e1rio, compete precisamente nas mesmas vari\u00e1veis, levando-nos, a prazo, para uma espiral concorrencial que nos destruir\u00e1 a rentabilidade. Mais do que um exerc\u00edcio, \u00e9 um teste imprescind\u00edvel para este conjunto de empreendedores que se pretende afirmar no mercado atrav\u00e9s de abordagens inovadoras\u201d.<\/p>\n

Mais informa\u00e7\u00e3o sobre o Madeira Startup Retreat em https:\/\/retreat.startupmadeira.eu\/<\/a>.<\/p>\n

\u00a0<\/strong><\/p>\n

Sobre a BlueShift \u2013 Achievers Make the Change<\/strong><\/p>\n

Liderada por Francisco Nogueira de Sousa e Filipe Santiago, a BlueShift \u2013 Achievers Make the Change posiciona-se no mercado como uma solu\u00e7\u00e3o completa e integrada para investidores e operadores do setor. Organizada por <\/em>\u201cAchievement Centers\u201d, liderados por especialistas com elevada experi\u00eancia e compet\u00eancia em cada \u00e1rea do neg\u00f3cio, como Operations, Revenue Management, Sales Management, Marketing ou Finance and Control, num total de doze unidades especializadas, o<\/em> portf\u00f3lio de servi\u00e7os da BlueShift abrange a gest\u00e3o de hot\u00e9is e restaurantes, de forma integrada ou parcial, e a consultoria em todas as fases do ciclo de investimento, desde o desenvolvimento do conceito e estudo de viabilidade at\u00e9 \u00e0 otimiza\u00e7\u00e3o comercial, operacional ou de \u00e1reas de suporte.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_gallery type=”flickity_static_height_style” images=”1174,1173″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” constrain_group_2=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_global_section id=”173″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt<\/p>\n","protected":false},"author":2,"featured_media":2818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-3449","post","type-post","status-publish","format-standard","has-post-thumbnail","category-press-releases-pt"],"yoast_head":"\nBlueShift no Madeira Startup Retreat d\u00e1 forma\u00e7\u00e3o sobre Blue Ocean Strategy - Blueshift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueshifthospitality.com\/pt\/blueshift-no-madeira-startup-retreat-da-formacao-sobre-blue-ocean-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BlueShift no Madeira Startup Retreat d\u00e1 forma\u00e7\u00e3o sobre Blue Ocean Strategy - 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