{"id":3494,"date":"2019-02-25T19:41:41","date_gmt":"2019-02-25T19:41:41","guid":{"rendered":"https:\/\/blueshifthospitality.com\/sic-will-give-name-to-a-hotel-managed-by-blueshift\/"},"modified":"2024-10-23T12:42:49","modified_gmt":"2024-10-23T11:42:49","slug":"sic-dara-nome-a-hotel-gerido-pela-blueshift","status":"publish","type":"post","link":"https:\/\/blueshifthospitality.com\/pt\/sic-dara-nome-a-hotel-gerido-pela-blueshift\/","title":{"rendered":"SIC dar\u00e1 nome a hotel gerido pela BlueShift"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” left_padding_desktop=”10%” constrain_group_2=”yes” right_padding_desktop=”10%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” button_style=”see-through-2″ hover_color_override=”#eee7e5″ hover_text_color_override=”#ffffff” icon_family=”none” el_class=”btn-novo-layout-azul-escuro-voltar” text=”Back” url=”\/news-media\/”][vc_column_text]Lisboa, 25 de Fevereiro de 2019<\/em><\/p>\n

SIC dar\u00e1 nome a hotel gerido pela BlueShift<\/h4>\n

Primeiro projeto de hotelaria do mundo com esta abordagem ao universo televisivo. SIC e BlueShift procuram parceiro com ativo hoteleiro em Lisboa<\/em><\/strong><\/p>\n

Observar a produ\u00e7\u00e3o televisiva num est\u00fadio real localizado no lobby do hotel ou cruzar-se casualmente com as estrelas da televis\u00e3o em momento de trabalho ou lazer, s\u00e3o algumas das experi\u00eancias que esperam os h\u00f3spedes e visitantes do futuro hotel com a marca SIC, projetado em parceria com a BlueShift. O Hotel SIC ser\u00e1 o primeiro projeto de hotelaria do mundo com esta abordagem ao universo televisivo, onde a experi\u00eancia de lazer de uma unidade hoteleira se cruza com a energia e glamour da produ\u00e7\u00e3o televisiva.<\/p>\n

Fruto de uma parceria entre o grupo Impresa e a gestora e consultora hoteleira BlueShift, o conceito de TV Hotel foi desenvolvido ao longo de mais um ano por uma equipa de trabalho conjunta, que definiu dezassete elementos-chave que caracterizam a experi\u00eancia deste novo espa\u00e7o de forma \u00fanica e impactante.<\/p>\n

Os promotores do projeto iniciam agora a fase de procura de um terceiro parceiro que disponibilize um ativo hoteleiro em Lisboa, para implementa\u00e7\u00e3o do conceito. Entre os requisitos obrigat\u00f3rios est\u00e1, al\u00e9m de uma boa localiza\u00e7\u00e3o, uma capacidade m\u00ednima de 100 quartos e uma ampla diversidade de \u00e1reas comuns que possam ser reconvertidas para espa\u00e7os de restaura\u00e7\u00e3o, bar e lazer, com qualidade e sempre sob o tema da televis\u00e3o e do universo SIC.<\/p>\n

O modelo de neg\u00f3cio prev\u00ea que a gest\u00e3o fique a cargo da BlueShift, operador com forte experi\u00eancia na gest\u00e3o de hot\u00e9is e no desenvolvimento de conceitos inovadores, dentro dos princ\u00edpios da teoria \u201cBlue Ocean Strategy\u201d, que aposta na disrup\u00e7\u00e3o e inova\u00e7\u00e3o como forma de diferencia\u00e7\u00e3o no mercado e obten\u00e7\u00e3o de uma rentabilidade de neg\u00f3cio superior.<\/p>\n

\u201cA SIC volta a ser pioneira ao associar a sua marca ao primeiro projeto de hotelaria do mundo com esta abordagem conceptual ao universo televisivo. Acreditamos na for\u00e7a das nossas marcas e que elas t\u00eam vida pr\u00f3pria al\u00e9m dos ecr\u00e3s. Abra\u00e7amos este desafio, no qual n\u00e3o investiremos financeiramente, antes emprestando o naming \u201cSIC\u201d, num momento hist\u00f3rico de mudan\u00e7a para o Grupo IMPRESA, porque queremos continuar a inovar e a estar mais pr\u00f3ximo dos nossos p\u00fablicos\u201d, afirma Francisco Pedro Balsem\u00e3o, CEO da IMPRESA.<\/p>\n

Sobre a participa\u00e7\u00e3o da BlueShift nesta parceria in\u00e9dita, o CEO Francisco Nogueira de Sousa enfatiza que \u201ca disrup\u00e7\u00e3o faz parte do ADN da BlueShift desde a sua cria\u00e7\u00e3o, porque acreditamos que existem enormes oportunidades para quem oferecer experi\u00eancias novas em turismo e lazer. Faz\u00ea-lo com uma marca com o valor da SIC \u00e9 extraordin\u00e1rio.\u201d<\/p>\n

Os propriet\u00e1rios ou exploradores hoteleiros interessados a associar-se ao projeto do Hotel SIC poder\u00e3o aceder a mais informa\u00e7\u00e3o no website da BlueShift, em www.blueshiftportugal.com\/hotelsic<\/a>.<\/p>\n

Sobre a BlueShift \u2013 Achievers Make the Change<\/strong><\/p>\n

A BlueShift \u2013 Achievers Make the Change posiciona-se no mercado como uma solu\u00e7\u00e3o completa e integrada para investidores e operadores do setor. Organizada por <\/em>\u201cAchievement Centers\u201d, liderados por especialistas com elevada experi\u00eancia e compet\u00eancia em cada \u00e1rea do neg\u00f3cio, como Operations, Revenue Management, Sales Management, Marketing ou Finance and Control, num total de doze unidades especializadas, o<\/em> portf\u00f3lio de servi\u00e7os da BlueShift abrange a gest\u00e3o de hot\u00e9is e restaurantes, de forma integrada ou parcial, e a consultoria em todas as fases do ciclo de investimento, desde o desenvolvimento do conceito e estudo de viabilidade at\u00e9 \u00e0 otimiza\u00e7\u00e3o comercial, operacional ou de \u00e1reas de suporte.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” constrain_group_2=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_global_section id=”173″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt<\/p>\n","protected":false},"author":2,"featured_media":2818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[75],"tags":[],"class_list":{"0":"post-3494","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-releases-pt"},"yoast_head":"\nSIC dar\u00e1 nome a hotel gerido pela BlueShift - Blueshift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueshifthospitality.com\/pt\/sic-dara-nome-a-hotel-gerido-pela-blueshift\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIC dar\u00e1 nome a hotel gerido pela BlueShift - 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