{"id":3513,"date":"2024-05-22T17:00:57","date_gmt":"2024-05-22T16:00:57","guid":{"rendered":"https:\/\/blueshifthospitality.com\/blueshift-with-a-new-brand-identity-and-website\/"},"modified":"2024-10-23T13:06:45","modified_gmt":"2024-10-23T12:06:45","slug":"blueshift-com-nova-identidade-de-marca-e-website-2","status":"publish","type":"post","link":"https:\/\/blueshifthospitality.com\/pt\/blueshift-com-nova-identidade-de-marca-e-website-2\/","title":{"rendered":"Blueshift com nova identidade de marca e website"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” left_padding_desktop=”10%” constrain_group_2=”yes” right_padding_desktop=”10%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”medium” button_style=”see-through-2″ hover_color_override=”#eee7e5″ hover_text_color_override=”#ffffff” icon_family=”none” el_class=”btn-novo-layout-azul-escuro-voltar” text=”Back” url=”\/news-media\/”][vc_column_text]Lisboa, 22 de Maio de 2024<\/em><\/p>\n

Blueshift com nova identidade <\/strong>de marca e website<\/strong><\/p>\n

Renova\u00e7\u00e3o marca a consolida\u00e7\u00e3o enquanto parceiro de confian\u00e7a em todas as vertentes do neg\u00f3cio hoteleiro<\/em><\/strong><\/p>\n

A Blueshift acaba de lan\u00e7ar uma nova identidade de marca e um website totalmente reformulado. A renova\u00e7\u00e3o \u00e9 acompanhada por uma nova assinatura de marca \u2013 \u201cMoving forward hospitality\u201d.<\/p>\n

A altera\u00e7\u00e3o acompanha a evolu\u00e7\u00e3o da estrat\u00e9gia da Blueshift, que iniciou a sua atividade em 2012, como empresa de gest\u00e3o de hot\u00e9is e resorts, e foi progressivamente alargando a sua atividade \u00e0s \u00e1reas de consultoria, assessoria de investimentos e explora\u00e7\u00e3o em modelo de arrendamento, posicionando-se hoje como um parceiro especialista em todo o ciclo de vida do neg\u00f3cio da hospitalidade, desde a decis\u00e3o de investimento \u00e0 opera\u00e7\u00e3o e ao exit.<\/p>\n

A nova identidade evidencia a abordagem \u00fanica da Blueshift \u2013 profissional mas simples, sofisticada mas irreverente, estruturada mas adapt\u00e1vel. Uma versatilidade evidenciada na combina\u00e7\u00e3o de dois letterings marcadamente diferentes no log\u00f3tipo e no contraste de cores das suas aplica\u00e7\u00f5es \u2013 \u201cHospitality Blue\u201d, um azul escuro elegante e sofisticado, reminiscente do mar profundo, alma de Portugal; \u201cShifting the Blue\u201d, um amarelo neon com for\u00e7a disruptiva e inspirado pelo Sol; \u201cSaturated Sky\u201d, um azul saturado dos c\u00e9us de Portugal; e, finalmente, \u201cWelcoming Beige\u201d, um tom neutro e suave de areia que equilibra o conjunto.<\/p>\n

O novo website reflete o vasto \u00e2mbito de atividades da Blueshift, com tr\u00eas \u00e1reas de neg\u00f3cio fundamentais: Gest\u00e3o de Hot\u00e9is e Arrendamento, Consultoria Hoteleira e Investimento. O endere\u00e7o altera-se de blueshiftportugal.com para blueshifthospitality.com, refletindo o \u00e2mbito cada vez mais internacional da Blueshift, com projetos de consultoria e assessoria realizados em m\u00faltiplos mercados e a ambi\u00e7\u00e3o de se tornar um operador ib\u00e9rico, j\u00e1 com um primeiro projeto confirmado em Espanha. Inclui tamb\u00e9m uma nova \u00e1rea \u201cNews & Media\u201d, onde se re\u00fanem conte\u00fados de interesse para os profissionais do setor, tais como artigos de opini\u00e3o, \u201ccase-studies\u201d e not\u00edcias.<\/p>\n

Para Filipe Santiago, Senior Partner da Blueshift, \u201cesta mudan\u00e7a \u00e9 mais do que uma simples renova\u00e7\u00e3o de imagem, ela marca a consolida\u00e7\u00e3o da Blueshift como um parceiro de excel\u00eancia em todas as vertentes do neg\u00f3cio hoteleiro, com uma ambi\u00e7\u00e3o internacional, mas com orgulho no seu DNA portugu\u00eas\u201d.<\/p>\n

A nova identidade de marca e o website foram desenvolvidos pelo grupo Rep\u00fablica, com o envolvimento das ag\u00eancias Creatura e byd.<\/p>\n

Nesta primeira fase, o website est\u00e1 dispon\u00edvel em l\u00edngua inglesa, prevendo-se que venha a ser disponibilizado tamb\u00e9m em portugu\u00eas no decorrer das pr\u00f3ximas semanas.<\/p>\n

\u00a0<\/strong><\/p>\n

Sobre a Blueshift<\/strong><\/p>\n

Criada em 2012, a Blueshift \u00e9, mais do que um prestador de servi\u00e7os, um parceiro do setor hoteleiro, apoiando empresas e investidores em todo o ciclo de vida de investimento. Com DNA marcadamente portugu\u00eas, mas atuando tamb\u00e9m em Espanha e outros mercado internacionais, a Blueshift presta servi\u00e7os nas \u00e1reas de gest\u00e3o \u201cwhite label\u201d e arrendamento de unidades hoteleiras, consultoria hoteleira e investimento. Dotada de vasta experiencia e \u201ctrack record\u201d na gest\u00e3o de unidades hoteleiras de marcas internacionais e acordos de operador preferencial com algumas das marcas mais prestigiadas, a Blueshift \u00e9 especialista na opera\u00e7\u00e3o de hot\u00e9is, resorts e \u201cbranded residences\u201d em regime de franchise.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_gallery type=”flickity_static_height_style” images=”2305″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” constrain_group_2=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_global_section id=”173″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt<\/p>\n","protected":false},"author":2,"featured_media":3045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[75],"tags":[],"class_list":{"0":"post-3513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-releases-pt"},"yoast_head":"\nBlueshift com nova identidade de marca e website - Blueshift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueshifthospitality.com\/pt\/blueshift-com-nova-identidade-de-marca-e-website-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blueshift com nova identidade de marca e website - 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