Lisbon, the 25th of February 2019
SIC will give name to a hotel managed by BlueShift
World’s first hospitality project with this approach to the television universe. SIC and BlueShift seek a partner with a hotel asset in Lisbon.
Observing television production in a real studio located in the hotel lobby or casually encountering television stars at work or leisure are among the experiences awaiting guests and visitors of the future hotel with the SIC brand, created in partnership with BlueShift. The SIC Hotel will be the world’s first hospitality project with this approach to the television universe, where the leisure experience of a hotel intersects with the energy and glamour of television production.
As a result of a partnership between the Impresa group and the hotel management and consulting firm BlueShift, the TV Hotel concept was developed over a year by a joint working team, defining seventeen key elements that characterize the experience of this new space uniquely and impactfully.
The project promoters are now entering the phase of seeking a third partner who can provide a hotel asset in Lisbon for the implementation of the concept. Mandatory requirements include a good location, a minimum capacity of 100 rooms, and a wide variety of common areas that can be converted into dining, bar, and leisure spaces, all maintaining quality and always under the theme of television and the SIC universe.
The business model envisions BlueShift managing the hotel, leveraging its strong experience in hotel management and the development of innovative concepts within the principles of the “Blue Ocean Strategy,” which focuses on disruption and innovation as a means of differentiation in the market and achieving superior business profitability.
“SIC is once again a pioneer by associating its brand with the world’s first hospitality project with this conceptual approach to the television universe. We believe in the power of our brands and that they have a life beyond screens. We embrace this challenge, in which we will not invest financially but lend the ‘SIC’ name, in a historic moment of change for the IMPRESA Group, because we want to continue innovating and being closer to our audiences,” says Francisco Pedro Balsemão, CEO of IMPRESA.
Regarding BlueShift’s participation in this unprecedented partnership, CEO Francisco Nogueira de Sousa emphasizes, “Disruption is part of BlueShift’s DNA since its inception because we believe there are enormous opportunities for those who offer new experiences in tourism and leisure. Doing so with a brand of SIC’s value is extraordinary”.
Hotel owners or operators interested in joining the Hotel SIC project can find more information on the BlueShift website at www.blueshiftportugal.com/hotelsic.
About BlueShift – Achievers Make the Change
Led by Francisco Nogueira de Sousa and Filipe Santiago, BlueShift – Achievers Make the Change positions itself in the market as a comprehensive and integrated solution for investors and operators in the sector. Organized into “Achievement Centers,” led by specialists with high expertise and competence in each area of the business, such as Operations, Revenue Management, Sales Management, Marketing, or Finance and Control, totaling twelve specialized units, BlueShift’s service portfolio includes integrated or partial management of hotels and restaurants, as well as consulting in all phases of the investment cycle. This ranges from concept development and feasibility studies to commercial, operational, or support services optimization.
